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Coco Rubio’s New Business Has Soul

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Coco Rubio does everything with a little bit of soul, and he plans to put a whole lot of it into his next business venture — Augusta Live Music + Art, or ALMA for short.

“I’ve always liked that word. Alma means soul in Spanish,” said Rubio, well-known to Augustans as the co-founder of the Soul B...

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6 COMMENTS

    • What they did to him? Sorry, his hype didn’t produce results. They should have never hired a local dollar beer bar band promoter to manage anything there. I mean it’s easy to fill up a small bar with students selling PBR, it’s another to fill up a large venue at $75 a ticket. I am surprised he lasted that long.

      • A successful venue the size of the Miller needs someone with extensive outside connections. A local band promoter is not the right choice and it explains the lackluster calendar at The Miller. That place should be drawing much bigger acts.

  1. What makes this guy so special to warrant all the hype? So he owns a filthy downtown dive bar. Those seem to be a dime a dozen. That makes him a local gem? I seriously don’t understand the cult of personality around this guy.

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