Photostory: 2025 ShamRock-N-Roll Festival in downtown Harlem

From right, Martin James and son Chase, winners of 2025 ShamRock Golf Cart Parade's contest for best decorated cart. Photo by Skyler Andrews.

Date: March 17, 2025

The City of Harlem’s fifth annual ShamRock-N-Roll festival kicked off at 11 a.m., Saturday morning, with a parade of decorated go-carts down Louisville Street. By the time all the garlanded vehicles were parked in front of the Harlem Library, a crowd had already gathered down an alley of vendors.

Vendors camped in front of the Harlem Library during the city’s 2025 ShamRock-N-Roll Festival. Photo by Skyler Andrews.

Leprechaun bringing good luck to downtown Harlem’s ShamRock-N-Roll Festival. Photo by Skyler Andrews.

The Harlem Merchants Association started organizing the St. Patrick’s Day-themed event in 2020 (the festival was cancelled in 2022 due to inclement weather) as part of an initiative to draw more visitors to the community.

From left, Jen and Brandon Jones Agave Acres Farm in Augusta had a booth set up at Harlem’s ShamRock-N-Roll Festival selling soap handmade with goat’s milk. “It’s just packed full of vitamins and nutrients,” said Jen Jones on how well goat’s milk treats the skin. “So it makes for a creamy bar soap, and it just it lends itself well to bars and things like that.” Photo by Skyler Andrews.

The festivities have since brought several artisan and food vendors from throughout the CSRA, each year.

Skyler Andrews is a reporter covering business for The Augusta Press. Reach him at skyler@theaugustapress.com.

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The Author

Skyler Andrews is a bona fide native of the CSRA; born in Augusta, raised in Aiken, with family roots in Edgefield County, S.C., and presently residing in the Augusta area. A graduate of University of South Carolina - Aiken with a Bachelor of Arts in English, he has produced content for Verge Magazine, The Aiken Standard and the Augusta Conventions and Visitors Bureau. Amid working various jobs from pest control to life insurance and real estate, he is also an active in the Augusta arts community; writing plays, short stories and spoken-word pieces. He can often be found throughout downtown with his nose in a book, writing, or performing stand-up comedy.

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