Evans-based firm ACHS Insurance will be rebranding itself as Acrisure, the company announced Wednesday.
In an email distributed to its newsletter subscribers, the agency stated that it would be “coming together” with its partner Acrisure, a brokerage firm and financial tech company, worth more than $20 billion, based in Grand Rapids, Mich., as “one organization” and will be adopting the latter’s brand on Feb. 26.
ACHS launched in 1990, named after its founders, including President Emeritus David Alalof, who’s also a member of the Columbia County School Board, and current CEO Michael Carraway, who is also a Columbia County planning commissioner.
The company specializes in personal and commercial insurance, including auto, home and umbrella, commercial property and liability and group and health benefit plans. Alongside Georgia and South Carolina, the agency holds licenses in Alabama, Florida, North Carolina and Tennessee in the Southeast, as far north as New Jersey and Pennsylvania, and as far west as Nevada.
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Ricky Norris and present CEO Greg Williams founded Acrisure in 2005. In 2013, San Francisco-based private equity firm Genstar Capital purchased Acrisure, leading to a period of rapid growth via acquisitions.
In October of 2016, Acrisure regained control from Genstar in a management-led buyout. A year before that, Acrisure had acquired ACHS.
This, along with ACHS merging with Augusta employee insurance firm Groups & Benefits Consultants, also in 2015, led to ACHS developing its own three-story headquarters on 1201 Park Lane in Evans.
The Evans agency stated it would be partnering with the Acrisure as “the Southeast Platform” and operating under the Acrisure brand. The letter also says that the rebranding will come with “greater market accessibility” and an “expansion of solutions.”
Phone numbers will remain the same, though email addresses will change, and there are to be no changes to customers’ existing insurance programs.
After the rebranding, information on what will be the Southeast Platform under Acrisure will be available at www.acrisure.com/southeast.
Skyler Q. Andrews is a staff reporter covering business for The Augusta Press. Reach him at skyler@theaugustapress.com.
