Following a season that saw more than three million fans walk through their gates, the Atlanta Braves have once again received high marks in Major League Baseball’s 2024 Voice of the Consumer (VOC) Program.
Based in Atlanta since 1966 and known for being the longest continuously operating franchise in Major League Baseball, the Braves ranked number one in MLB in overall guest experience, concessions and non-game entertainment.
The VOC rankings are based on league-wide surveys that ask fans to rate a variety of touch points, including in-game entertainment, parking, food and beverage, as well as their interactions with gameday “stuff,” according to a press release from the Atlanta Braves.
“It is extremely rewarding to hear the positive response to the time and effort our organization puts into creating a fantastic gameday experience at Truist Park,” said Hannah Basinger, Atlanta Braves senior vice president of operations.
Out of six categories, fans ranked the Braves highest in three:
- Non-Game Entertainment, including kids’ activities, pregame content, scoreboard, music and games
- Concessions, including customer service, cleanliness, selection and value
- Overall Guest Experience
The Braves ranked number one in every single category of entertainment, as well as the overall entertainment evaluation.
“We continue to listen to our fans and push ourselves to think how we can best serve everyone who enters our ballpark—from season ticket holders to families bringing their children to their first game,” said Basinger. “We will continuously strive to deliver the best experience in all of sports.”
The Braves ranked in the top half of the league or higher in all remaining categories, including parking ingress, parking egress and seatview.
The Braves also welcomed more than three million fans to Truist Park this season for the third consecutive year.
“This marks the second time in Atlanta franchise history that the team has had over 3 million fans in attendance for three or more consecutive seasons, the first time being 1997-2000,” stated a press release from the Atlanta Braves.
Additionally, according to YouGov, the Braves’ African American audience increased by seventeen percent, and the Hispanic fan base increased by 12% year-over-year.
“We are incredibly fortunate to have a passionate and loyal fan base. As that fan base grows and diversifies, we will continue to evolve and innovate to meet their needs for an unparalleled experience at Truist Park,” said Derek Schiller, Atlanta Braves president & CEO.
