The Crowne Plaza North Augusta is up for sale.
The five-story, 180,000 square foot upscale hotel has been on the market since April 17. Hospitality Real Estate Counselors (HREC), a brokerage and consulting firm based in Colorado, has listed the building and the 1.63-acre parcel on which it sits, with a total assessment of more than $19 million. As of 2023, the market land value is assessed at more than $4.9 million, according to Aiken County property records.
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The owners of the property are Ackerman & Co. and Greenstone Properties, partnering Atlanta area real estate developers. At the end of 2017, the two firms entered a 20-year franchise agreement with British hospitality company InterContinental Hotel Group (IHG).
This entailed the new construction of one of IHG’s Crowne Plaza chain locations in Riverside Village, North Augusta’s then-burgeoning $200 million mixed-use project that included the neighboring SRP Park.
The hotel opened in 2019. It has 180 rooms, alongside the Salt and Morrow Kitchen and Lobby Bar, and the Jackson’s Bluff Rooftop Bar. The Plaza has enjoyed a positive cash flow, with some 60% occupancy last year, and the rooms earning 68% of that year’s revenue.
The Crowne Plaza Hotel is located at 1060 Center St., North Augusta.
Skyler Q. Andrews is a staff reporter for The Augusta Press. Reach him at skyler@theaugustapress.com.
