FIELD Botanicals is closing permanently, after operating downtown for six years.
Founder and owner Jennifer Tinsley announced Tuesday that the environmentally conscious beauty boutique would be closing next month.
“Since our opening in 2018, the retail landscape has evolved dramatically, making it increasingly difficult for small, independent businesses to compete with industry giants and shifting consumer trends,” said Tinsley, expressing gratitude to customers for their loyalty and support over the years. “Despite our best efforts to adapt, we have made the difficult decision to close the store. This decision reflects the best path forward for the business and my personal journey.”
Tinsley started her business in 2015, selling vegan hygiene products—“vegan” as in made without synthetic or animal-based ingredients. After undergoing entrepreneurship training with theClubhou.se, she opened the downtown store in 2018, offering a range of makeup, hair care, bath and skincare items.
Alongside the shop off Broad Street, FIELD’s online store will also be shutting down, leading to a closeout sale of all remaining inventory on Feb. 1.
“While the volatility of the retail landscape and ebbs and flows of the economy is the primary reason, I am also retiring and will look forward to having more time with family,” she said, noting that she will also continue to expand her volunteer efforts with community organizations, such as the Broad Street corridor’s merchant association Downtown Soul City.
The last day for FIELD Botanicals, located at 215A 12th St., will be Saturday, Feb. 15. From Feb. 17 through 21, the store will be selling any remaining fixtures or retail display items.
Skyler Andrews is a reporter covering business for The Augusta Press. Reach him at skyler@theaugustapress.com.
