Final Design Plans for a New James Brown Arena Revealed

Renderings of the future plan for the James Brown Arena. Image courtesy Katie Cason.

Date: October 23, 2021

The Augusta-Richmond County Coliseum Authority hosted a public meeting to present the final designs for the proposed new James Brown Arena. The Oct. 21 session brought together members of the Augusta Commission, civic leaders and the general public.

Authority Vice Chairman Brad Usry opened the meeting with the numbers: more than $1 billion in anticipated new spending, estimated new earnings of $686 million, creating more than 630 new jobs and a facility that will host more than 8,000 events over the next 40 years.

Mike Harvey, a member of the Perkins and Will design team, walked the observers step-by-step through a series of slides showing the various levels and amenities that will be included in the new facility. The nearly 11,000-seat arena will include several concession areas and a suite level with private seating, open seating and loge seating for small groups.

“I love it. I absolutely love it. And why not Augusta?” said Ed Presnell, a former president and CEO of the Metro Augusta Chamber of Commerce.

Commissioner Alvin Mason said this is a project that is long overdue.

“It’s a project that’s necessary that’s going to put us where we need to be now as the third-largest city and maybe we can get that second back,” he said. “When you look at the amenities, when you look at what we currently don’t have; our buildings are obsolete for entertainers.”

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Harvey also showed how the arena can be configured to accommodate a performance stage at one end or located in the center, the layout for basketball and events that require a dirt floor such as a rodeo or monster truck show. The assorted configurations did not include one for hockey games.

Commissioner Catherine Smith McKnight thought the presentation was great, but people she has spoken with are on the fence about how to pay for it.

“I’m talking constituents and people out and about,” she said. “I think they have feelings that they don’t want to pay any more money.”

Commissioner John Clarke agreed.

“I think the biggest thing that anybody is even questioning is the tax going up on their homes,” said Clarke.

The meeting was held less than two weeks before voters will decide in a Nov. 2 special election on a bond referendum of up to $240 million to cover the construction. If approved, it will result in a tax increase on property owners. It will be a 2.7887 millage rate increase. For a $100,000 home, that translates to a tax increase of about $97.60 a year.

Advance voting in the special election continues in the Beazley Room in the municipal building from 9 a.m. to 5 p.m. Beginning Oct. 25, in addition to the municipal building, advance voting will be available at the Henry Brigham, Warren Road and Robert Howard recreation centers from 8:30 a.m. to 6 p.m.

Dana Lynn McIntyre is a Staff Reporter with The Augusta Press. You can reach her at dana@theaugustapress.com

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The Author

Dana Lynn McIntyre is an award-winning reporter who began working in radio news in her hometown of Johnstown, Pennsylvania. She also worked as a television news photographer for a station in Altoona, Pennsylvania. Dana moved to Savannah, Ga. in 1984 to join the news team at WIXV-FM/I95 Radio. In early 1986, WBBQ Radio in Augusta invited her to interview for a position with the news department. Within three weeks, Dana was living in Olde Town and working at a legendary radio station. Dana left WBBQ in 1996 to join WJBF NewsChannel 6 as assignment manager. In 1998 she became a reporter/anchor covering law enforcement, crime and courts as well as witnessing two executions, one in Georgia, the other in South Carolina. She also spent time as an assignment manager-editor in Atlanta, metro New York City, and back in Augusta at WRDW Television. Dana joined The Augusta Press team in April 2021. Among Dana’s awards from the Georgia Associated Press Broadcasters Association are for Excellence in General Assignment Reporting, Spot News and Specialized Reporting. Dana also received an award for Public Service Reporting from the West Augusta Rotary Club for a story with actor LeVar Burton on his PBS Television show “Reading Rainbow."

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