Good Feet coming to Augusta Exchange

Good Feet in Augusta Exchange will be sandwiched between a Jersey Mike's and Natural Nail Bar.

Date: June 14, 2023

The newest tenant trying their luck at Augusta Exchange is The Good Feet Store, a store that provides over 400 styles and sizes of arch supports.

The new store is expected to open on June 21 in the space next to Natural Nail Bar. Previously, it was going to be a Club Pilates. The empty space on the other side of The Good Feet Store will be a Jersey Mike’s.

Carlsbad, Calif.-based Good Feet, founded in 1992, has more than 200 retail locations, according to its website.

Augusta Exchange continues to draw in new tenants, with the latest one offering over 400 styles and sizes of arch supports.
Good Feet’s store at Augusta Exchange is expected to open in June.

In March, The Good Feet Store announced it had entered into a multi-year endorsement deal with professional WNBA star Arike Ogunbowale of the Dallas Wings.

In April, Houston-based private credit and equity investment firm Genesis Park announced an investment in Good Feet Midwest, a developer and operator of 23 Good Feet Stores. Genesis Park typically targets companies with at least $10 million in annual revenue, according to its website.

“The Good Feet Store is a leading retailer in the custom-fitting orthotics market with over 25 years of experience,” said Gina Luna, Genesis Park managing partner. “We are enthusiastic to partner with an experienced investor group and management team to support Good Feet Midwest through this next phase of growth.”

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The Author

Natalie Walters is an Augusta, Ga. native who graduated from Westminster in 2011. She began her career as a business reporter in New York in 2015, working for Jim Cramer at TheStreet and for Business Insider. She went on to get her master’s in investigative journalism from The Cronkite School in Phoenix in 2020. She was selected for The Washington Post’s 2021 intern class but went on to work for The Dallas Morning News where her work won a first place award from The Association of Business Journalists. In 2023, she was featured on an episode of CNBC’s American Greed show for her work covering a Texas-based scam that targeted the Black community during the pandemic. She's thrilled to be back near family covering important stories in her hometown.

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