Jimmy Buffett joins the varied list of performers coming to an overhauled Lake Olmstead Stadium in April 2022 as C4 Live presents XPR Augusta. Blake Shelton, Pit Bull, Nelly and Tim McGraw have already been announced as appearing during the week.
“We did it on purpose. We’re trying to hit all genres,” said Greg Costello, who along with Michael Perry, is a co-managing partner of C4 Live, about the mix of recording artists planned.
The concerts will be held on consecutive days at Lake Olmstead Stadium April 6-8, 2022 and will be part of week of multiple activities planned from April 2-9.
Buffett is scheduled for April 8 with Blake Shelton and Nelly on Wednesday, April 6; Tim McGraw and Pitbull on April 7.
In addition to the concerts with the big names, there will be a Fan Fest experience. People can come to the venue free for the Fan Fest.
Kendra Scott will be part of the event bring bringing quality jewelry; also, Incredible Technologies will debut the Golden Tee PGA Tour Home edition at the event. It features 4K graphics and real PGA tour courses.
Imagery Estate Wines will be part of the event and the Golfzon golf simulator will be there.
Costello said sporting events will be shown on big screens at the stadium.
Demolition is currently underway on the stadium, which won’t be recognizable to Augustans by the time it’s finished, Costello said.
When people go to a stadium to see a concert, the stage is typically put in center field, and patrons can find a spot in the stands or on the field to view it. Not with the refurbished Lake Olmstead Stadium.
The stage will be where the bleachers once were. The general admission entrance will be in the former outfield. The VIP entrance will be near former entry gates.
The whole week is focused on the experience of it all. Chef David Burke of Red Salt in Charlotte, N.C. will also be providing an amazing food experience, Costello said.
Tickets for the individual concerts start at $175 and are available at xpraugusta.com.
Costello said he believes the week of events will attract not only those who are in town for the Masters Tournament, but he anticipates Parrot Heads from across the region will come see a piece of Margaritaville in the Garden City.
C4 Live has planned major events in other cities usually tied to the Super Bowl.
This endeavor at Lake Olmstead is totally different. It’s not a one-time event.
The company is investing $1.7 million of its money into the project with no tax dollars, and Costello and Perry have a 10-year contract.
Shortly after the golf week events, there will be the Soul Music Festival the last weekend of April; another event is planned for October, and Costello said they are thinking ahead to Masters 2023.
“We’re really focusing on crossing our t’s and dotting our I’s,” said Costello.
Charmain Z. Brackett is the Features Editor for The Augusta Press. Reach her at charmain@theaugustapress.com
