For Sinless Sweets owner Amber Connor, getting approached by a professional filming company from New York to film a pilot episode for a new show seemed unbelievable.
“I was on my way from vacation, and I got an email,” said Connor. “At first I didn’t think it was real. I thought, ‘What is this?’ I just thought it was one of those scam emails, but then I Googled the company and realized it was real.”
Being in business for over a year and half, Connor said the show will mirror her business’s idea of embracing healthy confections that anyone can enjoy. Her shop offers baked goods that are gluten-free, low-carb, sugar free and even vegan.
“The entire show is me cooking and showing parents how to bake healthy for their kids, or even with their kids,” she said. “I talk about being allergen friendly, and different substitutions you could make if you’re trying to make it egg-free or dairy-free.”
Holding various kid baking classes in the CSRA, Connor said she is ecstatic to know her sweets now have the potential to inspire families around the country to make healthier food choices by creating a kid-friendly cooking show with Eat This TV Network.
“Unfortunately, childhood obesity is very prominent in our society and in our community, and if we can teach kids at a young age how to make healthy choices then, hopefully, we can help solve that just a little bit,” she said. “Teaching them easy things like using honey or coconut sugar versus regular sugar, because it’s an all-natural source and sweetener.”
With a background in personal training and fitness, Connor said she knows firsthand the importance of meeting different dietary needs. After traveling to New York to film the pilot episode with the company in a prestigious industrial kitchen, she hopes the show can help propel her business’s mission to young audiences – especially for families that do not have a local bakery that prioritize different options.

“It’s to help show parents and grandparents that you can bake healthily for your kids … there’s so many things out there right now that kids are diagnosed with – celiac or their child has an egg allergy or dairy allergy,” she said. “Parents don’t always know how to cater to that and of course there’s not a lot of bakeries that do what Sinless Sweets does, so they are really at a loss.”
Connor said the pilot episode features her baking a classic chocolate chip cookie, a sugar sprinkle cookie, a dirt brownie and no-bake energy bites.
“The recipes that are going to be airing on the show will be all my own,” she said.
A mother of two young children, Connor said she feels confident in sharing healthy recipes that kids actually enjoy, as tested and inspired by her own.
“I chose desserts that kids love,” she said. “Not only does it give parents an experience in the kitchen with their kids, but you’re also teaching them at a young age how to make healthy choices and that you can still have cookies, brownies and energy bars that are healthy for you.”
If signed on for an entire season, Connor hopes to incorporate audience participation and share recipes that viewers truly want to recreate.
“Creating is what I specialize in, so this is going to be a new challenge for me,” she said. “I would love to do a couple of polls on Facebook, just having parents vote or give me recommendations on what they would like to see made healthy.”
Airing in New York local stations and on YouTube and Amazon, Connor hopes the pilot episode will lead to her being signed on for another 12 episodes, which will be filmed in Augusta.
“I’m so excited,” she said. “If it gets enough views and it gets picked up, they are going to send a camera crew right here to Augusta.”
To support Connor’s show and help her reach the needed views to be confirmed for an entire season, watch the pilot episode at Sinless Sweets with Chef Amber.
“Make sure to tune-in and watch that you can get some healthy eating tips for your little ones,” said Connor.