Moving ahead with plans to renovate the Bell Auditorium

Artist's rendering of improvements at the Bell Auditorium. Courtesy Perkins+Will.

Date: June 29, 2022

Renovations and improvements to the Bell Auditorium could get underway sooner rather than later.

That project was included in the overall design for the New James Brown Arena. However, the project stalled when Richmond County voters rejected a Nov. 2, 2021 bond referendum to pay for the project. More than 60% of the 12,844 ballots cast opposed the $240 million dollar referendum.

Project manager HB Brantley of Atlanta-based SPACE had recommended to the members of the Coliseum Authority to move forward with work on the Bell. Authority members approved doing so during their June 28 meeting.

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Shawn Adams of Perkins+Will, the design and architecture firm working on the JBA project, presented an expansion discovery overview at the meeting. It summed up needed renovations and repairs and included improvements they recommend.

“We’ll be renovating the existing club. We’ll be renovating and adding men’s and women’s restrooms to that eastside along with renovations to do dressing rooms and green rooms. On the opposite side, we would be looking at taking over the storage room with a women’s and men’s restroom,” he said.

Members of the Augusta-Richmond County Coliseum Authority watch a presentation of suggested improvements to the Bell Auditorium. Staff photo by Dana Lynn McIntyre.

The plan includes adding an elevator connecting the green rooms with the stage. It would also move forward with the connector piece that would lead to the new JBA.

Brad Usry, chairman of the new JBA subcommittee, said the advantage to moving forward with the Bell renovations means it would stay open for shows once funding is secured to pay to demolish the existing arena and build a new one.

“That was one of the challenges we had when we were talking about the projects being done together is we really wanted to keep the Bell open, and we weren’t going to try just to close it for 90 days. With this process going on before the full renovation, we’re hoping it won’t close, we hope it will never go dark during the whole process,” he said

Authority members approved $884,000 for Perkins+Will to begin the design services.

Brantley also updated the board on hiring a construction manager. He said the RFP has been posted and they’ve heard from seven firms interested in the position. The proposals are due July 19 and Brantley said they hope to hire someone by Aug. 1.

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During their May 24 meeting, authority members approved an agreement with ILS Corporate Services, LLC of New York to explore using New Market Tax Credits to help pay for the project.

NMTC is a program by the U.S. Treasury Department through the Community Development Financial Institutions Fund.

The program targets community development and economic growth with tax credits to attract private investors specifically to low income and distressed communities.

The arena project’s location on Seventh Street meets all three federal guidelines of poverty rate, median family income and unemployment rate.

Usry said another advantage to moving forward with the renovations to the Bell is it will be a centerpiece to show Richmond County voters the value in a new entertainment complex. It also demonstrates how the authority is using money already allocated from the SPLOST 8 funds.

SPLOST 8, approved by voters in March 2021, included $25 million in seed money to help kick off the project to build a new JBA that will seat 10,000 people for a concert. By comparison, the existing arena seats about 6,500 for a concert.

Dana Lynn McIntyre is a general assignment reporter for The Augusta Press. Reach her at dana@theaugustapress.com 

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The Author

Dana Lynn McIntyre is an award-winning reporter who began working in radio news in her hometown of Johnstown, Pennsylvania. She also worked as a television news photographer for a station in Altoona, Pennsylvania. Dana moved to Savannah, Ga. in 1984 to join the news team at WIXV-FM/I95 Radio. In early 1986, WBBQ Radio in Augusta invited her to interview for a position with the news department. Within three weeks, Dana was living in Olde Town and working at a legendary radio station. Dana left WBBQ in 1996 to join WJBF NewsChannel 6 as assignment manager. In 1998 she became a reporter/anchor covering law enforcement, crime and courts as well as witnessing two executions, one in Georgia, the other in South Carolina. She also spent time as an assignment manager-editor in Atlanta, metro New York City, and back in Augusta at WRDW Television. Dana joined The Augusta Press team in April 2021. Among Dana’s awards from the Georgia Associated Press Broadcasters Association are for Excellence in General Assignment Reporting, Spot News and Specialized Reporting. Dana also received an award for Public Service Reporting from the West Augusta Rotary Club for a story with actor LeVar Burton on his PBS Television show “Reading Rainbow."

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