North Augusta toy store celebrates one year in business

Date: August 18, 2023

Orange Otter Toy Store celebrated serving over 5,000 children and families in its first year of business in downtown North Augusta.

Owner Aubrey Hinkson said her first child, Parker, 4, inspired her to open the toy store.

“I remember loving going to the toy store when I was little, and there was nothing like it for Parker,” she said.

Aubrey Hinkson (center) and her husband, Jason (left), listen as Mayor Briton Williams talks about the importance of a toy store downtown.

Hinkson said she’s always looking out for new toys at vendors across the Southeast.

“Thankfully, with my kids, I have a direct line to figure out what’s cool to them,” she said.

As part of the event, the store hosted the North Augusta Chamber of Commerce for a celebratory ribbon cutting.

North Augusta Mayor Briton Williams thanked Hinkson for investing in the city’s downtown.

“When you look at Greenville and Hendersonville and downtowns that you want to hang out at, they all seem to have some kind of toy store,” he said.

Orange Otter Toy Store opened last summer in downtown North Augusta.

Hinkson said she wanted “otter” in the name of the store because from pup to adult, otters never stop playing.

The store caters to kids from the ages of 0 to 12. The top sellers from the first year include arts and crafts, slime, stuffed animals, baby books and retro ribbon dancers.

“I want this to be a place for kids to make memories and when these kids grow up, I want them to bring their kids here to make memories,” Hinkson said.

Children and families have fun exploring the toy store at its one-year anniversary celebration.

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The Author

Natalie Walters is an Augusta, Ga. native who graduated from Westminster in 2011. She began her career as a business reporter in New York in 2015, working for Jim Cramer at TheStreet and for Business Insider. She went on to get her master’s in investigative journalism from The Cronkite School in Phoenix in 2020. She was selected for The Washington Post’s 2021 intern class but went on to work for The Dallas Morning News where her work won a first place award from The Association of Business Journalists. In 2023, she was featured on an episode of CNBC’s American Greed show for her work covering a Texas-based scam that targeted the Black community during the pandemic. She's thrilled to be back near family covering important stories in her hometown.

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