North Augusta is preparing to be on the national athletics scene next month.
The highly anticipated Elite Youth Basketball League (EYBL) Nike Peach Jam Basketball Tournament, a national amateur basketball recruiting showcase, is set to return to North Augusta’s Riverview Park Activities Center for its 29th year from July 17 – 20.
One of the most longstanding and prestigious basketball tournaments on the amateur circuit, Peach Jam features the best high school basketball players from across the country and Canada.
This tournament will crown the champion of Nike’s summer basketball circuit and most of the nation’s top ranked high school recruits will be participating with NCAA Coaches in attendance.
Double the fun in 2025
This year, there will be double the excitement; The Peach Jam in North Augusta serves as the final event to cap off four EYBL tournaments, all of which are typically held at different locations across the country. For the first time in 2025, the fourth of these tournaments will be played in North Augusta, just preceding Peach Jam.
This tournament will run from July 10-13.
Rick Meyer, director of North Augusta’s Parks and Recreation Department, discussed with The Augusta Press the economic impact of Peach Jam, a substantial revenue generator with local businesses, hotels and restaurants benefiting from the influx of visitors.
He said that an estimated $15-$20 million might be brought in for the entire CSRA in indirect revenue, higher figures than usual being expected thanks to the addition of the fourth EYBL tournament being played in the area.
The best of the best
Last year’s Peach Jam star was Cooper Flagg, who went on to play at Duke this year and who will be the number one pick in the NBA draft.
“The peach jam is composed of the absolute best high school basketball players in the country and for that matter, most of the world,” said Meyer.
Shortly before the start of the tournaments, Nike team members will arrive at Riverview Park Activities Center to temporarily revamp it with Nike branding.
“It’s kind of neat, something that’s pretty cool to see, how they transform the building into something and then when they leave they take all that down and return it to what you had before,” said Meyer.
The Peach Jam tournament schedule can be found here.
