Small business profile: Riverwatch Brewery looks for new home downtown in search of more foot traffic

When retired army colonel Brey Sloane opened Riverwatch Brewery in 2016, it was the first brewery in town since the Prohibition.

Date: May 07, 2023

Before 2016, Augusta hadn’t had a brewery in town since the 1920s.

“It’s about damn time,” was the slogan of Riverwatch Brewery when it opened on 4th Street seven years ago.

Retired army colonel Brey Sloane brought the business to town after learning to make beer when she was stationed in Burma.

“We couldn’t import beer, but we could import ingredients,” she said. “We became known for making the best beer in town, at least among expats.”

Sloane said she had as many as 300 customers at once when it first opened in 2016.

When she opened Riverwatch in April 2016, Augustans were hungry for the experience, she said.

“Being the first one like that after such a long gap, the business took off,” Sloane said.

But a year after the successful opening, a second brewery, Savannah River Brewing Co. opened up a half mile away on 5th Street, and Riverwatch saw business drop off by 25% to 40%, she said.

“A lot of people even saw ‘river’ in the name and thought we moved to a new location,” she said.

At the same time, costs for ingredients have skyrocketed by 40% since 2019 due to inflation, she said.

Sloane would like to move the brewery to a spot on Broad Street with more foot traffic and more space.

Sloane, 59, who runs the brewery with her daughter, Anne, 32, and her son, James, 28, said they want to move from their industrial location to one downtown with more foot traffic.

They’ve been looking for options since 2019 and are on their sixth attempt at making a location work, she said. The problem that keeps popping up is that many buildings downtown would require too much money in renovations and repairs to be worth it.

“It’s been a long story of misery trying to make this happen,” she said.

The trio currently has a lease signed for a spot on Broad Street downtown that needs new flooring and a new roof, she said. There is no timeline for when that could happen right now, she said.

Being downtown would give the brewery more space and make it easier for newcomers to spot, she said. It would also give them more freedom to host live music and comedy groups.

“We’d love to be downtown,” she said. “There are just certain things we can’t do here because it’s too small.”

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The Author

Natalie Walters is an Augusta, Ga. native who graduated from Westminster in 2011. She began her career as a business reporter in New York in 2015, working for Jim Cramer at TheStreet and for Business Insider. She went on to get her master’s in investigative journalism from The Cronkite School in Phoenix in 2020. She was selected for The Washington Post’s 2021 intern class but went on to work for The Dallas Morning News where her work won a first place award from The Association of Business Journalists. In 2023, she was featured on an episode of CNBC’s American Greed show for her work covering a Texas-based scam that targeted the Black community during the pandemic. She's thrilled to be back near family covering important stories in her hometown.

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