For the first time since its founding in 1967, Chick-fil-A is experimenting with a seasonal spin on its original chicken sandwich.
The honey pepper pimento chicken sandwich will have a subtle, spicy kick with custom-made creamy pimento cheese, mild pickled jalapeños and a toasted bun drizzled with sweet honey.
The specialty sandwich will be available from Aug. 28 to Nov. 11.
Chick-fil-A chef Stuart Tracy experimented with nearly 30 sandwich options over the course of more than a year. He did market tests with the sandwich in Asheville, N.C. and upstate South Carolina in 2020. Customers that got to try the sandwich put it on par with the original chicken sandwich.
“The honey pepper pimento chicken sandwich uses ingredients and flavors our guests have never experienced at Chick-fil-A before, balancing savory, sweet and spicy elements using the highest quality ingredients,” said Chick-fil-A chef Stuart Tracy in the announcement.
The beloved Atlanta-based company with more than 2,800 restaurants nationwide will also offer a seasonal caramel crumble milkshake this fall. It’s made with creamy butterscotch caramel flavors and blondie crumbles.
Taylor Williams, head of marketing at the always-busy Chick-fil-A on Robert C. Daniel Jr. Parkway, said customers are always excited for seasonal items. She said they’re expecting the sandwich to be particularly popular as it’s the first time it’s getting a mix up.
“Sometimes there’s a big rush early on and sometimes it slowly builds as customers see things on social media and start to order it more and more,” she said.
